Glory Sports International
Glory Sports International was a startup kickboxing league, founded in 2012.
Fan Factory was commissioned to build the brand presence online with a strong focus on building the Super Fans who would become repeat purchasers of the PPV and Glory World Series Championship tickets.
From complete online strategy to execution and delivery, FanFactory managed all the digital assets of Glory to drive conversions to sales through fan engagement in 7 languages.
Within 24 months, FanFactory had built a database of 570,000 fans, with 15% brand engagement.
70% of overall sales were generated via online activity. SEO ranking was 1st page of search and international events trended worldwide on Twitter .
Glory, after 18 months was the largest kickboxing league in the world.